Google Workspace’s Dilemma

Journey

How to prioritize your time as a product manager? Talk to users and build the product. Currently heavily invested in talking to users and learning about their challenges.

Insight

“Imitation is the sincerest form of flattery” – Oscar Wilde

Google announced some significant updates to Google Docs in the recent I/O event.

There’s the pageless view, smart chips, timelines, emoji reactions, Grammarly-like writing assistant, and many more.

The more I look at it, the more I find Google trying to replicate the success of Notion, Airtable and Coda.

However, Google can’t go all in to offer the power and flexibility of, let’s say, Notion.

I still recall everytime I introduce someone to Notion.

Some people really really enjoy the slick tool and some just get overwhelmed.

It definitely took me a lot of time to understand how Notion fits into my work. But now, I can’t really imagine living without it.

So Google is fighting a two-front war. The company wants to cater to the needs of both the legacy Microsoft Office users as well as the tech-savvy.

They want to keep the learning curve low with every new iteration but also want to offer more and more powerful tools to get sh*t done.

New Product Idea

Top Read

Google’s Docs dilemma by @CaseyNewton: Casey dives deeper into the new Google Workspace overhaul. My blog title is definitely inspired by his blog post.

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