With Apple Fitness+, Peloton has entered into a big league competition.
Peloton charges $39/month for it’s fitness content. However, Apple is entering at a price point of $9.99/month.
Apple has gone further to bundle Fitness+ with other services such as News+, TV+, Music and iCloud to sweeten the deal.
This begs the question.
Will Peloton join Spotify to call out Apple’s 30% tax too?
Peloton’s iPhone users currently pay for monthly membership through App Store – which takes a 30% cut.