YouTube Doesn’t Want You to Just Consume

YouTube obviously removed the ‘Inbox’ tab from the mobile app.

It made no sense.

Majority of people go on YouTube to just consume content. A percentage of them engage by liking or commenting on videos. But, almost no one uses YouTube to chat.

The company has replaced the ‘Inbox’ tab with a ‘+’ tab or create tab.

With slowdown of TikTok, YouTube is also ready to take a shot at short-form videos.

Like Instagram, YouTube might also become the next TikTok alternative.

What do you think?