How can Uber penetrate Rural India?

Launch Uber Thela.

Partner with Reliance Jio.

Hand Jio Phones with unlimited data to every Thela driver.

(Just like Uber handed iPhones to every cab driver in it’s early days)

Build Uber Thela app customized for 4G feature phones.

Give riders (rural villagers) the ability to book a ride using SMS or call.

Give Thela drivers the ability to accept SMS/calls, confirm ride and calculate fare in the app.

Enable cash payments.

This new vertical would scale opportunities for Thela drivers to earn a wage and grow rural economy by streamlining transportation.

Ideation done.

Product Mockup coming soon.

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Photo Credits: Turbosquid