I wanted to consistently write great content – to understand my industry and meet cool people.
The big question I had was – where should I write?
On a WordPress blog, I would own everything – the look, the feel, the customization and the content.
But distribution would be bad. People are never gonna stumble upon strategy2098.com by chance and start following my musings.
However, I would not control the experience. As soon as someone finishes reading my piece, the platform will direct them to content from a different writer.
My reach will also rely on an algorithm that is controlled by the platform and could change any day.
Looking at all the pros and cons – where should I write?
I thought why not get the best of both the worlds.
Leverage my personal website for consolidation & control.
And, leverage my LinkedIn/Medium for distribution & visibility.
So I started writing on both – my blog as well as the platforms.
Basically, cross-publishing and finding my tribe.
Photo Credits: Fabian Irsara/Unsplash