What’s Next for TikTok?

ByteDance-owned TikTok is one of China’s rare global hits.

After India’s ban, now the U.S. government is threatening the video app’s success as officials warn the app presents a threat to national security.

What’s next for TikTok?

1. Aggressive legal defense
2. Operational separation of TikTok for international markets
3. and, Sale of a majority stake to financial investors

“The advantage to selling a stake quickly would be to reap profits from TikTok’s success now, rather than risk a deterioration in value if the U.S. takes punitive measures.” – Bloomberg

Reference: Bloomberg
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