How to measure growth potential of a product?

Ask the user – “How would you feel if you could no longer use _____?”

And, give them 4 options – “Very disappointed,” “Somewhat disappointed,” “Not disappointed,” or “N/A no longer using the product”

“I found that asking people if they were satisfied with a product didn’t deliver meaningful insights; disappointment was a much better gauge of product loyalty than
satisfaction.” – Sean Ellis

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