High Churn Rate = Good Product

High Churn rate doesn’t always mean you have a bad product.

Shopify has an extremely high churn rate.

“I would argue that for Shopify a high churn rate is just as much a positive signal as it is a negative one: the easier it is to start an e-commerce business on the platform, the more failures there will be. ” – Ben Thompson, Stratechery

Same applies to online learning platforms like Coursera.

A year ago analysts declared that MOOCs (Massive Open Online Courses) have failed to achieve their mission in disrupting education.

“More than half of those who register (52%) never enter the courseware.” – University World News

The easier it is to enroll in an online course, the more drop-outs there will be.

Reference:
1. https://stratechery.com/2019/shopify-and-the-power-of-platforms/
2. https://www.universityworldnews.com/post.php?story=20190123080937857

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