I fast-forward online courses, Youtube videos and all the ads (very convenient). If I could consume knowledge in half the time, why not.
But what about entertainment?
Netflix has been experimenting if users would wanna speed-watch shows.
On one hand, directors are definitely against it. “Filmmakers create work meticulously, and expect viewers to watch it in as close-to-ideal circumstances as possible.” – Hannah Woodhead, NME
On the other, fast-forwarding has time-saving potential for busy viewers.
So what should Netlfix do?
1. Preserve the art
2. Or, serve a customer need
PS: Thanks to this chat with Aryaman – with whom I geek out on movies and shows