How will Quibi adapt to the pandemic?

Quibi – the long-hyped streaming service with bite-sized mobile-centric content is live.

How has pandemic affected the new underdog in the streaming wars?

1. The service was envisioned for on-the-go entertainment such as commuting or lunch.

But now that people are locked at home, viewers might prefer long-form content on TV.

2. Quibi CEO Meg Whitman said that Quibi will be “the first service that launches without any [licensed] content…no library.”

But now that production houses have shut down, they can’t produce originals and have nothing to fall back on.

It’ll be interesting to see how Quibi adapts.

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