After 2008, people were building recession-proof businesses.
A hairdresser would think he has a recession-proof business. Hairdressing cannot be outsourced or automated. And, high unemployment means people who are interviewing for jobs will spend their limited funds on looking good – making a great first impression.
But nobody thought of a pandemic-proof business.
Now that we’re under lockdown, customers can not even step into a hairdresser’s shop.